MrJBays
 
 
 
 

Narrative Director & Concept Producer

For decades, creative work was defined by mastery of tools, mediums, and execution. Today, the tools are abundant — but meaning, direction, and coherence are increasingly scarce.

My work sits at the intersection of traditional creative direction and emerging creative systems. I help ideas take shape into cohesive narratives and worlds, guiding concepts from early intuition to structured, meaningful forms.

Whether through concept albums, story worlds, or collaborative frameworks, my focus is the same: maintaining clarity, humanity, and intent as the way we create and consume content continues to accelerate.

 
 
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Where Experience Meets the Future of Creative Work

I’m a Narrative Director & Concept Producer working at the intersection of traditional creative direction and emerging creative systems.

The way we produce and consume content has changed more in the last few years than it did in the decades before it — and that pace is accelerating. Tools are faster, more accessible, and increasingly generative, but the systems that give ideas meaning haven’t kept up. Direction, coherence, and intent have become the scarce resources.

My background in applied creative work — branding, design, licensing, and real-world execution — grounds how I approach this shift. I’ve spent years learning how ideas survive constraints, reach audiences, and scale beyond the concept phase.

Today, my focus is guiding ideas into cohesive narratives and worlds. I direct story and meaning at a systems level, produce early-stage concepts into structured forms, and help individuals and teams use creative tools with clarity and purpose. The medium may change — concept albums, story worlds, frameworks — but the goal stays the same: maintain humanity, coherence, and meaning as creative capability continues to accelerate.

 

 

 
 

Published Author

Because a creative person has to challenge themselves every now and then. My challenge was to see if I could create something that made children smile just a little bit. And i called him Kung Fu Robot.

kung fu robot portfolio
 
 

Those Who Tell the Stories, Rule the World.

I'm fueled by the two words I cherish most: 'what if.' They open the door to limitless possibilities. As an artist, I've always been a storyteller at heart, driven by the desire to share fresh perspectives with the world. Over the past 18 months, I've embraced a new challenge—integrating AI tools into my creative process. This journey has not only expanded my creative horizons but has also equipped me with the skills to effectively blend new technology with my artistry.

My portfolio represents more than just my creative journey; it's a testament to my commitment to becoming a better storyteller and artist. Each project reflects my dedication to pushing creative boundaries, combining traditional artistry with cutting-edge technology to explore the endless 'what ifs' of the creative world.

 

Concept Albums

I’ve spent my career telling stories through whatever medium was available — design, illustration, music, and narrative worlds. I believe that without a convincing story, nothing truly connects. My work focuses on shaping ideas into stories people can feel, understand, and see themselves inside.

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featured projects

One of the ways I explore story — using music as a narrative space rather than a standalone product.

Soup’s Motel

This is a concept album. It's not pretending to be music made by musicians. This is just a simple "what if" musicians from the 90's got together and were inspired to make an album with the same energy they had when they were younger. Open your Mind and enjoy.a little trip back.

Hello, New York

Hello, New York is a lo-fi, analog concept album by Union Square Noise Choir — a collective of musicians whose paths collided in the city itself.

Ghosts on the Jukebox

Outlaw Country Revival

Ghosts on the Jukebox is a modern outlaw country concept album about memory, legacy, and the voices that shape us long after they’re gone.

 
 

 

Concept Development

Explore my ever-evolving journey at the intersection of creativity and technology, where 'what if' meets innovation, and traditional artistry blends seamlessly with AI-infused storytelling.

 
Concept Portfolio
 
 

 

Design & Illustration

Clever cop here about Design & Illustration

Design & illustration portfolio
 
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A Few of the Brands I Have Had the Pleasure to Work With:

 
 

Design & Illustration

As a mutli-faceted creative, I have been very lucky to gain a high level of experience in both graphic design and illustration. In the modern creative world, it is hard to see where one ends and one begins, often times. Whatever it takes, I appreciate just getting a project across the finish line and am always willing to learn something new to add to my tool set that will make me a better designer & illustrator.

 
portfolio
 

Breweries & Distilleries

A showcase of a few of the clients I have worked with in the beer and spirits market. With a well rounded experience working with varying sizes as I have helped them navigate the highly competitive regional and national market.

beer & spirits showcase
 
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Branding & Logos

 
 

Clever copy here-

 
Branding portfolio
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Pop Culture Fine Art

I have been very lucky be able to work on creating fine art expressions of pop culture icons.

Fine Art Portfolio
 
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Lifestyle Status in the World of Licensed Products

Exploring the Unconventional: My fine art journey thrives on the irony of elevating everyday subjects to the realm of fine art, from superheroes and vintage cars to beloved guitars. Over the years, I've honed my digital painting skills by channeling my passion into each stroke. What sets my creative journey apart is the privilege of collaborating with some of the biggest brands in pop culture. Together, we've transformed their iconic characters and symbols into lifestyle-defining licensed products, bridging the gap between fine art and pop culture, and creating pieces that people proudly hang in their homes to celebrate their passions.

 

a few of the brands I have partnered with

 

 AI ART GENERATION

 
ai art portfolio
 
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utilizing the technology and the tools at hand.

Artificial intelligence tools, despite sparking division within the creative realm, undeniably represent the future—a transformative wave that wields invaluable potential. I have embarked on a journey to seamlessly integrate AI tools into my creative process, harnessing their capabilities to amplify my creative horizons and explore an expansive array of styles and techniques. Explore the following projects, each a testament to this innovative fusion of human creativity and AI-driven possibilities.