Pepsi Stuff
over 100 years of inspiration
We collaborated directly with the official Pepsi Archivist, delving into the rich tapestry of over a century's worth of branding, advertisements, and packaging. Our mission: crafting a comprehensive catalog of giveaway items for the PEPSI STUFF loyalty program. While this range naturally encompassed staples like T-shirts and hats, it also ventured into the realm of personal vending machines, vibrant neon signs, and even bicycles. The scope of this year-long endeavor produced several hundred unique items. Such projects are profoundly gratifying, providing a visual journey through the brand's historic evolution and its symbiotic relationship with popular culture, epitomized by a behemoth like Pepsi.
