Cape May Brewing

Harnessing the potential of merchandise can contribute significantly, often constituting 30-40% of a brewery's profits. Our mission was to illustrate to breweries the art of effectively merchandising their brand, not merely as a revenue stream but as a powerful extension of their identity. Breweries have evolved into sought-after destinations across the United States, with Cape May Brewery standing as one of our notable collaborations. Nestled in the heart of a beachside vacation haven in the Northeast, Cape May presented a unique opportunity. We aimed to showcase the expansive possibilities of their brand through merchandise while seamlessly echoing the spirit of the resort town that enveloped the brewery.